When it comes to web design, taking in consideration the end user and search engines are equally important. You can not get a website that focus only on search engine rankings or only on visitors. This is because both are needed for a website to convert well. Most internet users will find websites via search engines and for this your website needs to rank well. People may know you from others once you become an authority, before that it is best to concentrate on having a user and search engine friendly website.

We are all aware that search engines cannot read images on the contrary having an image to describe something is worth a thousand words to a user. To make it easier for search engines to list your images in search you need to add descriptive alt tags for all image files. Also make sure that you do not include whole paragraphs in your image files as these will not appear in search engine results.

Having a website completely in flash is bad both for search engines and users. Search engines are unable to index the content well thus ranking for a particular keyword might not be as easy. For a user to bookmark a page on a flash website might not be possible. When he/she will come back at some other time, he/she might find that only the homepage has been bookmarked.

One more important thing not to forget in web design is having proper navigation throughout the website. It is highly suggested to have a sitemap for both search engines and users. This way a new page on your website will be indexed faster, plus if a user finds him lost on any web page, he/she can always go to the sitemap to locate himself.

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